New Technology Visuals Takeaway for SMPS-SFBAC Digital Marketing Bootcamp

New Technology Visuals Takeaway for SMPS-SFBAC Digital Marketing Bootcamp

In May, 2018, I had the great fortune to be invited to teach a workshop to the SMPS-SFBAC chapter.  The Society for Marketing Professional Services (SMPS) is the only professional organization dedicated exclusively to benchmarking and leading marketing in the A/E/C industry.  Their members are marketing and communications professionals who work in architecture, construction, engineering, […]

Time-lapse How-to Video for SMPS-SFBAC Digital Marketing Bootcamp

Time-lapse How-to Video for SMPS-SFBAC Digital Marketing Bootcamp

In May, 2018, I had the great fortune to be invited to teach a workshop to the SMPS-SFBAC chapter.  The Society for Marketing Professional Services (SMPS) is the only professional organization dedicated exclusively to benchmarking and leading marketing in the A/E/C industry.  Their members are marketing and communications professionals who work in architecture, construction, engineering, […]

Cinemagraph How-to Video for SMPS-SFBAC Digital Marketing Bootcamp

Cinemagraph How-to Video for SMPS-SFBAC Digital Marketing Bootcamp

In May, 2018, I had the great fortune to be invited to teach a workshop to the SMPS-SFBAC chapter.  The Society for Marketing Professional Services (SMPS) is the only professional organization dedicated exclusively to benchmarking and leading marketing in the A/E/C industry.  Their members are marketing and communications professionals who work in architecture, construction, engineering, […]

6 Reasons to Upgrade Your Camera for Better Architectural Photos – pt. 1

6 Reasons to Upgrade Your Camera for Better Architectural Photos – pt. 1

Six reasons to trade in your point and shoot or cellphone camera for a dSLR camera if you want to improve your architectural and interior photography: Set your ISO Control your depth-of-field with lens aperture Place a bubble level on the hot shoe Shoot RAW files Take advantage of lens filters and interchangeable lenses to […]

4 Easy Low-tech Ways to Improve Your Interior Photography with a Point-and-Shoot or Cellphone Camera

4 Easy Low-tech Ways to Improve Your Interior Photography with a Point-and-Shoot or Cellphone Camera

 Four low-tech suggestions for improving your interior photography: Compose your shot thoughtfully Manage the light Brace the camera Groom the set     So I’m not going to lie to you, shooting interior photos is trickier than shooting outside. Outside, the sun graciously offers its output to benefit us all and makes our photography easier.  […]

How to Take Better Architectural Photos with your Cellphone or a Point-and-Shoot Camera

How to Take Better Architectural Photos with your Cellphone or a Point-and-Shoot Camera

Experienced architectural photographers offer four easy tips for improving your quick and dirty architectural photos. Perspective control Change your point of view Pay attention to natural lighting Plan your shot list by keeping design, use, and context in mind

6 Architectural Photography Mistakes to Avoid

6 Architectural Photography Mistakes to Avoid

Three experienced photographers reveal mistakes that’ll brand you an amateur. Architectural photography is one of those specialties that has always been pretty self-selecting. Before the days of digital, it took an extreme amount of patience and attention to detail to practice the technical precision that was the hallmark of a good photographer of architecture and […]

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