15 Reasons to Hire a Professional Architectural Photographer

15 Reasons to Hire a Professional Architectural Photographer

As a 20-year professional photographer of architecture and interiors, I’ve been asked many times and in many ways (some more subtle than others!), to justify my fees.  More broadly, potential clients often want to know why they should pay for professional architectural photography at all.  In an earlier blog post titled 12 Reason to Invest […]

Cinemagraphs for Marketing

Cinemagraphs are still images with small, subtle motion first created by photographers Kevin Burg and Jamie Beck.  They’re a popular way of combining stills and video in to a single frame.  More than an animated GIF, cinemagraphs start with a short video file, then cover it with a still frame, and finish by masking off […]

Drone Photography vs. Helicopter Aerial Photos

Drone Photography vs. Helicopter Aerial Photos

There’s been an awful lot of news coverage lately regarding Unmanned Aerial Systems — UAS or UAV(ehicle) — more commonly called drones. Since I’ve loved flying and been a licensed private pilot for more than 30 years (more on that here) and an aerial photographer for the past 15 years, I’ve been paying attention to […]

New Logos for a New Decade

New Logos for a New Decade

I had my old logo designed by a firm in Washington, DC, way back in 1996.  I was newly married, my wife was in grad school, I’d just finished my photography program, and my career was just beginning.  I knew next to nothing about logos … or design … or marketing … or a whole […]

12 Reasons to Invest in Professional Architectural Photography

12 Reasons to Invest in Professional Architectural Photography

As a professional photographer of spaces and places for twenty years, I’m frequently asked to explain my services and my fees.  After all, digital cameras are a dime for a couple dozen these days, and everybody’s relative or friend seems to be a photographer.  Budgets are tight all over and my clients legitimately need to […]

6 Reasons to Upgrade Your Camera for Better Architectural Photos – pt. 1

6 Reasons to Upgrade Your Camera for Better Architectural Photos – pt. 1

Six reasons to trade in your point and shoot or cellphone camera for a dSLR camera if you want to improve your architectural and interior photography: Set your ISO Control your depth-of-field with lens aperture Place a bubble level on the hot shoe Shoot RAW files Take advantage of lens filters and interchangeable lenses to […]

New Video Marketing piece

New Video Marketing piece

    Many thanks to Debra Prinzing of Slow Flowers.com , the Seattle Wholesale Growers Market, and Lisa Waud creator of The Flower House  and owner of Pot&Box in Detroit for working with me on this really fun video project. It came together in a hurry and we pulled it off! I love working with […]

We Live in a Visual World

Posted by on Sep 29, 2014 in business, marketing, photography | No Comments

Budgeting for professional photography can be a challenge.  When times are good, the added expense can seem unnecessary and when times are lean, it can seem impossible.  One of the questions I hear most often from architects, landscape architects, and other small to medium sized businesses who I’m speaking to about visual marketing is, “why […]

Eyeballs to Phone Calls – Marketing Statistics Argue for Visual Content

Posted by on Sep 9, 2014 in business, marketing, photography | No Comments
Eyeballs to Phone Calls – Marketing Statistics Argue for Visual Content

I recently ran across this great Marketing Infographic via Webdam.com that offers some pretty surprising marketing statistics for 2014, especially with regard to visual content.  For instance:   65% of your audience are visual learners. 73% of reporters think that press releases should contain images. videos on landing pages increase conversions by 86% visual data […]

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