In May, 2018, I had the great fortune to be invited to teach a workshop to the SMPS-SFBAC chapter. The Society for Marketing Professional Services (SMPS) is the only professional organization dedicated exclusively to benchmarking and leading marketing in the A/E/C industry. Their members are marketing and communications professionals who work in architecture, construction, engineering, and other building- and development-related fields. Their Digital Marketing Bootcamp on May 18, 2018 was a chance for me to share ideas, techniques, and examples on moving beyond just still photography to showcase their firms’ projects and explore using what I call New Technology Visuals as a way of setting their firms apart and getting noticed.
One of the New Tech. Visuals that we discussed was a relatively new video format called a cinemagraph. Although the time limitation of the one-hour workshop didn’t allow me to show a live demonstration, below is a brief, roughly 15 min., video showing the step-by-step process to get started creating a cinemagraph. Enjoy, and please be sure to tag me on social media when you post something new! @BuchananSLP on Twitter, @subtlelightphoto on Instagram, and @subtlelightphotography on Facebook.
For more how-to information and tutorials, also check out the Tutorials page of the Flixel Software website, makers of the Cinemagraph Pro software.
To review the time-lapse video demonstration and learn more about the apps I discussed at the workshop for making time lapse videos, please see my other blog post demonstrating How to Make a Time lapse Video.