Cinemagraphs are still images with small, subtle motion first created by photographers Kevin Burg and Jamie Beck. They’re a popular way of combining stills and video in to a single frame. More than an animated GIF, cinemagraphs start with a short video file, then cover it with a still frame, and finish by masking off select areas of the still image to allow the motion behind to show through.
I’ve started working with cinemagraphs as a way to offer marketers a contemporary, eye-catching marketing piece to engage media-savvy viewers and am looking forward to putting them to use marketing architecture, construction, and engineering firms, as well as hotels, resorts, and hospitality projects.
Traffic never stops moving in NYC! [click to play if your browser doesn’t auto-play]
[Update April, 2017]: Please see this more recent blog post for an example of combining cinemagraphs with timelapse video to create a short video specific to showcasing architecture.