I had my old logo designed by a firm in Washington, DC, way back in 1996. I was newly married, my wife was in grad school, I’d just finished my photography program, and my career was just beginning. I knew next to nothing about logos … or design … or marketing … or a whole host of other things about running a business. My goals were vague, and so were my photographic interests. The logo was meant to reflect what, at the time, was my intended specialty of outdoor, landscape, and nature photography:
Fast forward twenty years and I find myself celebrating my 20 year business anniversary. More on that here. Except for snapshots and family vacations, I haven’t shot much landscape or nature photography in at least 15 years. I was hired to shoot my first architectural photography job in 2000 and fell in love with it almost immediately. Since the early 00’s, architectural, interior, and aerial photography has been 90% of what I’m hired to photograph and so it was time for a new logo that’s cleaner, crisper, and more reflective of the precision, beauty, and thoughtfulness of my primary subject matter.
Meet the new me.