New Technology Visuals Takeaway for SMPS-SFBAC Digital Marketing Bootcamp

New Technology Visuals Takeaway for SMPS-SFBAC Digital Marketing Bootcamp

In May, 2018, I had the great fortune to be invited to teach a workshop to the SMPS-SFBAC chapter.  The Society for Marketing Professional Services (SMPS) is the only professional organization dedicated exclusively to benchmarking and leading marketing in the A/E/C industry.  Their members are marketing and communications professionals who work in architecture, construction, engineering, and other building- and development-related fields.  Their Digital Marketing Bootcamp on May 18, 2018 was a chance for me to share ideas, techniques, and examples on moving beyond just still photography to showcase their firms’ projects and explore using what I call New Technology Visuals as a way of setting their firms apart and getting noticed.

Below you’ll find the link to the pdf of the handout that I mentioned during the workshop.  The handout is a review of the presentation, plus it also adds some additional statistics as well as some bullet points of the prominent takeaways — the least you need to know, with respect to the “for Dummies” series of books!

New Technology Visuals Presentation handout from Seattle Architectural Photographer Andrew Buchanan

download the New Technology Visuals Presentation handout from the May, 2018 SMPS-SF Digital Marketing Bootcamp

Finally, if you’d like to see the time-lapse demonstration video again, or you’d like to watch a longer, more in-depth explanation of creating a Cinemagraph, please see the appropriate linked blog posts.

Thanks so much to everyone who attended and to SMPS-SFBAC chapter for inviting me.  As you explore these new visual methods, please tag me and also use #NewTechVisuals so I can see what you’re doing and we can continue to get ideas from each other.  You’ll find me on Twitter, Instagram, Facebook, and LinkedIn.  Thanks!

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