In May, 2018, I had the great fortune to be invited to teach a workshop to the SMPS-SFBAC chapter. The Society for Marketing Professional Services (SMPS) is the only professional organization dedicated exclusively to benchmarking and leading marketing in the A/E/C industry. Their members are marketing and communications professionals who work in architecture, construction, engineering, and other building- and development-related fields. Their Digital Marketing Bootcamp on May 18, 2018 was a chance for me to share ideas, techniques, and examples on moving beyond just still photography to showcase their firms’ projects and explore using what I call New Technology Visuals as a way of setting their firms apart and getting noticed.
Below you’ll find the link to the pdf of the handout that I mentioned during the workshop. The handout is a review of the presentation, plus it also adds some additional statistics as well as some bullet points of the prominent takeaways — the least you need to know, with respect to the “for Dummies” series of books!
Finally, if you’d like to see the time-lapse demonstration video again, or you’d like to watch a longer, more in-depth explanation of creating a Cinemagraph, please see the appropriate linked blog posts.
Thanks so much to everyone who attended and to SMPS-SFBAC chapter for inviting me. As you explore these new visual methods, please tag me and also use #NewTechVisuals so I can see what you’re doing and we can continue to get ideas from each other. You’ll find me on Twitter, Instagram, Facebook, and LinkedIn. Thanks!